Strategic planning and management in private dental clinic
Soloviev I.R., Lopatin А.Yu., Sivkov I.А., Butorina O.A., Kuzmin Yu.F.
Abstract. Application of strategic planning methods and management for the purposes of increasing the economic efficiency of the work of dental clinic was studied. The authors used program-aim method, based on the results of SWOT-analysis for the purposes of evaluating the strategic development. This method gives an opportunity to develop certain measures for achieving main aims. Increase of economic efficiency of the work of the dental clinic was noted as a result of realization of certain programs within the main strategy of providing high quality dental care by implementing modern technologies of diagnostic and treatment.
Keywords: private dental clinic, SWOT-analysis, strategic planning
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Authors
Soloviev Igor R.
Sverdlovsk Oblast clinical psychoneurological hospital for veterans of wars
dental therapist
Russian Federation, 620000, Yekaterinburg, Soboleva, 25
umsep-veronica@yandex.ru
Lopatin Artem Yu.
Limited liability company «Euromed Firm», Moscow
cand.med.sci., chief doctor of dental clinic, dental therapist
26 build.5 Academician Pilugin St., Moscow, 117335, Russian Federation
artem.lopatin@mail.ru
Sivkov Ivan A.
Limited liability company «Euromed Firm», Moscow
dental therapist
26 build.5 Academician Pilugin St., Moscow, 117335, Russian Federation
Sivkov.ivan@inbox.ru
Butorina Olga A.
Limited liability company European medical center “Urals Mining and Smelting Company (UMSC)-Health”, Yekaterinburg
chief manager of dental clinic
113, Scheinkman St., Yekaterinburg, 620144, Russian Federation
olgabutorina73@yandex.ru
Kuzmin Yu. F.
State budgetary educational institution of postgraduate professional education «Ural scientific-practical center of medico-social and economic problems of health care system», Yekaterinburg
MD, professor, Director of the State budgetary educational institution of postgraduate professional education «Ural scientific-practical center of medico-social and economic problems of health care system»
8-B, Karl Liebknecht St., 620075, Yekaterinburg, Russian Federation
kuzmin-okb1@yandex.ru
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